“What if?” is the question posed by Natalia Vodianova in #Neverstop, the inspirational film directed by the French filmmaker and artist Bruno Aveillan, released today to raise awareness for the athletes competing at the Sochi 2014 Paralympic Games. The short video imagines a pregnant Vodianova running through an empty hangar with a prosthetic leg, her goal to challenge peoples’ preconceptions of disability.

Natalia Vodianova with a celebrated career as the face of brands such as Calvin Klein, Louis Vuitton and Yves Saint Laurent, has long been a champion of families raising children with disabilities, and helps to create play environments for disadvantaged children through her charity the Naked Heart Foundation.

About people with a disability in Russia:

"The stigma of people with disability is still very strong in Russia, so we wanted to show the inspirational side of the Paralympic athletes. The transition towards inclusivity in a country with an infrastructure like Russia will take a very long time because it’s a very big country with it’s own difficulties. I want as many people as possible in Russia to see the film and would love it to speak to their hearts."

sochi.ru